Automatically Escalate Complex Emails to the Right Team

AI identifies emails that need human expertise and routes them with full context.

The Smart Escalation Challenge

Not every email should be handled the same way. AI identifies complex, sensitive, or VIP emails and escalates with context.

25%

Of emails need escalation

4hrs

Avg escalation delay

45%

Escalations lack context

How It Works

1

Connect Your Inbox

Link your Gmail or Outlook account in minutes.

2

Add Knowledge Base

Upload your FAQ, docs, and policies.

3

AI Drafts Responses

Relay reads incoming emails and drafts replies from your knowledge base.

4

Review & Send

Your team reviews AI drafts and sends with one click.

Example Email Thread

Incoming Email

I'm the CTO of Acme Corp, a Fortune 500 company. We're evaluating your platform for a 10,000-seat enterprise deployment. I need to discuss security, compliance, and custom SLA requirements. Who should I speak with?

AI-Generated Draft

Medium confidenceEnterprise Sales Playbook

[ESCALATION FLAGGED — VIP Enterprise Inquiry] Thank you for considering our platform for Acme Corp! A 10,000-seat deployment is exactly the scale our Enterprise solution is built for. I'm connecting you with our VP of Enterprise Sales, who can discuss: **Security & Compliance:** - SOC 2 Type II certification - GDPR and CCPA compliance - Custom data residency options - Security whitepaper available under NDA **Enterprise Capabilities:** - Custom SLA agreements up to 99.99% uptime - Dedicated infrastructure options - SSO, SCIM, and advanced identity management - Dedicated customer success manager **Next Steps:** Our VP of Enterprise Sales will reach out within the next 2 hours to schedule a detailed discussion. In the meantime, here's our enterprise overview: example.com/enterprise We're excited about the opportunity to work with Acme Corp!

Benefits

Context-Rich Escalations

AI passes full context to the escalation team, eliminating re-discovery.

VIP Detection

AI identifies high-value customers and enterprise inquiries.

Faster Routing

Complex issues reach the right expert without manual triage delays.

Smart Prioritization

AI flags urgency and business impact for appropriate handling.

Popular Industries

SaaSEnterpriseFinanceHealthcare

Frequently Asked Questions

How does Relay decide what to escalate?

Configure escalation rules based on keywords, sentiment, customer tier, and complexity. AI applies these rules automatically.

Can escalation rules be customized?

Yes — define custom escalation criteria based on your team's workflows and priority structure.

Does the escalated person see the AI draft?

Yes — the escalation includes the AI draft and the original email, giving the specialist full context to respond.

Automate Smart Escalation with AI

Start your free trial and see how Relay handles smart escalation with AI-drafted responses.